Using an email with a “do not reply” address like noreply@DomainName.com can negatively impact business results.
No-reply addresses make the communication one dimensional instead of being a two-way street. Using such email addresses can lead to a poor customer experience. No-reply email addresses can also negatively impact email deliverability.
As no-reply emails do not allow subscribers to have a two-way interaction, these emails can end up in the spam folder, causing a delivery problem. In fact, many email providers like Gmail and Yahoo often add no-reply emails to the spam folder.
Many email providers also do not allow users to “safelist” an email address that starts with noreply@, resulting in an increased unsubscribe rate. So, businesses can use addresses like “info@example.com” or an address from a specific individual. It can help enterprises open up two-way communication, enabling customers to reach out and better connect with subscribers.
[3 minute read]
