Though Twitter gets a lot of attention, it is still underrated as a business tool.
When content gets published, Google takes time to index it before it appears in search results. In contrast, Twitter’s search option gives users a real-time feed about searches for a word or phrase. Businesses can think of Twitter as a platform beyond social networking sites and use it to understand their prospects.
Twitter can also help companies conduct competitor analyses and promote products/services. It can also help marketers cultivate meaningful relationships with customers, influencers and potential partners.
The American microblogging site can help business founders follow an investor and learn about their interests, values, and priorities necessary for funding pitches. Along with building a personal brand, business leaders can further the social platform to learn about journalists' needs before making a PR pitch to them.
[4 minute read]