Employee advocacy can prove to be an effective content distribution strategy.
A company’s content marketing efforts must be designed to generate and drive demand and attract sales-qualified leads (SQLs). The article cites a MarketingProfs and Content Marketing Institute study, as per which, 59% of marketers don’t document their content strategies.
A demand-driven content strategy must include the objective, roadmap to achieve organic growth, audience, materials, distribution, KPIs to measure and workflows. Having developed a strategy including these elements, create SEO-driven content that’s often created with top of the funnel keywords.
Leverage email marketing to solidify a brand and drive conversions. Within this, newsletters are capable of providing more value to subscribers as opposed to overly promotional emails. Support organic growth with paid media efforts to reach the right audiences faster.
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[6 minute read]