Come up with location-specific webpages and content to reach more customers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 31, 2022, 5:56 AM GMT+0

Develop a local-link building strategy to reach local customers and rank higher in search.

To reach more local customers in a desired location that’s around a physical store, implementing local SEO can be beneficial. For this, make a list of local keywords a brand wishes to rank for and use them as part of the website copy.

A master list of such keywords can be filtered to come up with keywords more relevant to a specific location. In the case of a brand being present offline at multiple locations, it is recommended to dedicate a webpage to a location each.

These webpages must include store-specific forms that site visitors can use to contact the store or office’s employees. Having created a location-specific webpage or website, come up with local content ideas within the context of the community the brand is present in.

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