The metaverse can allow brands to deliver engaging promotional campaigns

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 31, 2022, 2:32 AM GMT+0

Virtual showcasing of products offsets the adverse impacts caused by supply chain and distribution issues.

By offering non-fungible tokens (NFTs), a new generation opens itself up to brands while still maintaining existing relationships with current customers. Holding NFT giveaway activities helps customers build positive associations with the brand as customers see the giveaway as receiving NFT assets for free.

Tying up such assets with more tangible assets like discounts is beneficial as well. Showcasing product collections virtually through the metaverse lets brands bypass supply chain issues and distribution concerns.

Advertising within virtual game worlds results in immersive ad experiences and allows for product placement within gaming environments. Companies can also gamify real-world experiences as NBA’s Cleveland Cavaliers did by launching the “May Cav Locker” experience.

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