Over 80% of companies worldwide are looking to invest more into sustainability

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 31, 2022, 7:33 AM GMT+0

BCG surveyed over 850 companies worldwide for its ‘The Five Digital Building Blocks of a Corporate Sustainability Agenda’ report.

The report’s findings revealed that over 80% of respondent companies are looking to ramp up investments in sustainability. Over 60% of those polled consider environmental, social and governance (ESG) goals to be a primary focus in selecting and prioritising digital initiatives.

Within ESG, 69% of companies are prioritising environmental goals. Another 80% have prioritised social goals while 70% are prioritising governance goals. Further, the study also revealed that North America and Europe pursue social initiatives on priority, given that these regions see concerns running high regarding diversity, equity and inclusion.

The research lists certain prerequisites that are critical to using digital technologies to drive ESG initiatives. Businesses must begin by thinking about sustainability and growth together. Ensure the relevant teams and personnel have access to required platforms and ecosystems. Companies must look to increase focus on risk tracking, monitoring and mitigation.

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