Brands can offer bundled items and limited-time discounts to boost sales

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 01, 2022, 2:44 AM GMT+0

Offers with limited time validity can help brands create a fear of missing out and spur sales.

Sales tactics like bundling item discounts can prove particularly helpful when selling items that have not sold out for a while. By bundling such items with an in-demand item for free or at a discounted rate, brands can sell more items as a whole.

Limited-time discounts can also help marketers create a fear-of-missing-out among their audiences. Given that customers tend to check testimonials before making purchases, brands must ensure they feature testimonials on their websites and social channels.

Recurrent email deals that offer customers exclusive deals and coupons can boost their sales and help audiences becomes more familiar with the brand. At the same time, marketers should also ensure their deals and strategies do not come across as being too aggressive. Such strategies can prove counter-effective and make the brand seem desperate.

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