Pick feedback automation tools that aren't rigid and have notifications built-in

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 01, 2022, 2:55 AM GMT+0

81% of companies consider their customer-centricity to be a key differentiator.

Businesses looking to achieve customer centricity must learn to make the journey from collected data to coordinated response. This must be done without being dragged down by “analysis paralysis.”

The article shares that customer-centric companies see 60% more profits over others. While automating feedback routes, pick systems that aren’t rigid and could easily be evolved. Solutions that have automation solutions and notifications built-in would be ideal.

Follow feedback automation and integration by making information visible and transparent company-wide. Next, reward employees upon interacting with customers based on provided feedback.   

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

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