AR emerges as crucial to engaging Gen Z audiences, with nearly one-half of the generation more likely to pay attention to ads that incorporate AR.
According to Snap Inc., 92% of its Gen Z users are interested in using AR for shopping. Similarly, 55% of these users also believe AR will make their lives easier as they seek fun and social experiences. Nearly one-half of them claim that AR lenses and filters help them feel more connected with brands.
The Snapchat Generation Report also found that 96% of Gen Z has already used some form of visual communication when messaging friends. Among Gen Zers digitally interacting with brands, 70% feel it is more important for brands to build connections with them.
The report further found that more than one-half of Gen Zs believe AR experiences feel more personal. Nearly seven out of 10 Gen Z consumers also plan to spend more time connecting in person now than before the pandemic.
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[3 minute read]