B2B marketers should experiment with video content to boost engagement on TikTok

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 06, 2022, 4:29 AM GMT+0

While many B2C companies are already marking a presence on TikTok, B2B marketers can follow the trail by creating valuable content for their target audiences on the platform.

B2B companies need to focus on creating organic content to grab more attention on TikTok. Brands can do so, by featuring case studies to highlight success stories and position the brand as an expert in its industry niche. Similarly, how-to videos and behind-the-scenes videos can help brands offer raw and unpolished content to establish transparency.

B2B marketers should also collaborate with relevant TikTok influencers to leverage sponsored content and reach wider audiences. Once influencers genuinely understand the businesses and its offerings, TikTok influencers can help B2B marketers create content for their adverts.

Influencers can create high-quality video content and add a layer of social proof to the brand content, as opposed to traditional brand-owned content. Apart from collaborating with influencers, marketers can also hire TikTok content creators to dedicatedly create content for the brand.

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