Only 47% of consumers trust social networks to protect their data

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 06, 2022, 1:08 PM GMT+0

40% of customers believe their government should combat the rise in cybercrimes as a result of COVID-19.

With the changing privacy landscape, awareness about data leaks and misuse is increasing among consumers. According to the Cisco Consumer Privacy Survey report, 80% of customers are ready to take actions to safeguard their personal data and privacy.

When it comes to consumer trust, 79% are "very or somewhat concerned" about how firms utilise their data. 64% of consumers share similar sentiments about government data collection. Moreover, 93% of Americans believe it is critical to have control over who can access their personal data.

66% of consumers said they want more privacy laws like the GDPR. However, 47% of companies claimed they have updated their cookie policies. Also, only 47% of social media users trust social media sites to protect their personal information.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

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