Retail tops the list among sectors with the most digital ad spend wastage.
Advertisers in the Asia Pacific region are set to waste more than $137.4 million in digital ad spend in January to March 2022, due to complacency and limitless spending. According to Next&Co, brands in the retail sector will report the most digital ad spend wastage at nearly $32 million during that period.
Insurance ($28 million), finance ($26.5 million), real estate ($19.8 million), education ($16 million) and health ($14.7 million) follow retail. Similarly, at $53 million, most digital as spend will be wasted on Facebook, followed by Google ($45 million), LinkedIn ($28 million) and Bing ($10.7 million).
“Spending smarter and not harder needs to be the attitude amongst brands of all sizes as this is how scale and company growth can be achieved,” said John Vlasakakis, co-founder Next&Co. The report audited around 81 publicly listed, multinational national and SME companies.
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