Pinterest content, ads must comply with its new climate misinformation policy

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 07, 2022, 2:26 AM GMT+0

Pinterest’s head of policy, Sarah Bromma, sees the new policy as a step in the direction of creating a safe space online and combating misinformation.  

Pinterest has put in place clearly defined guidelines as part of its new climate misinformation policy. All ads on Pinterest will need to be in compliance with the community and ad guidelines. The policy has framed guidelines against false or misleading climate change information.

This includes conspiracy theories across content and ads. Content on Pinterest that denies the impacts or existence of climate change, the scientific data that demonstrates climate change or the influence of humans on climate change will be removed.

Climate change solutions that are false or misleading or those that go against scientific consensus will be removed as well. For the creation of this policy, Pinterest partnered with the Climate Disinformation Coalition and the Conscious Advertising Network.  

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.

Read the original article

[4 minute read]

Explore more data & articles