Amplify the strengths of both channels to benefit a business.
Using email marketing and social media together can let businesses improve organic reach and traffic, build brand awareness and improve conversion rates. Marketers can use social media and email marketing in combination by including social media CTAs in emails.
Use CTAs in social media posts that lead users to a form wherein they can share their email addresses. These posts can be a part of contests or giveaways. Further, brands need to create a unified strategy that combines social media and email marketing so that both channels run cohesively to achieve common goals.
Relevant content can be recycled to be used interchangeably between the two channels. Not only is this cost effective, but also reflects well on a brand’s image.
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