Fintech, ecommerce, gaming apps recorded highest in-app revenue in 2021

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 18, 2022, 1:52 AM GMT+0

According to a recent Adjust report, app installs across all three categories grew notably last year.

The study found that app installs in the fintech category grew the most at 35%. Gaming (32%) and ecommerce (12%) followed fintech. Similarly, fintech, ecommerce and gaming sectors recorded the highest in-app revenue months on record in 2021.

Stock trading and crypto apps grew significantly and command highly engaged user bases. While stock trading and crypto apps make up 7% and 2% of all fintech app installs, they accounted for 17% and 6% of all sessions, respectively.

At 27%, hyper casual games claimed the highest share of installs within the gaming vertical. On the other hand, action games accounted for the largest proportion of sessions at 30%. According to the report, marketplace apps have better retention rates in comparison to other apps in the ecommerce vertical.

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