Look to reach and engage gamers in a multi-channel environment.
The author observes that the pandemic accelerated the trend of more and more people trying out gaming. Not only this, the period also saw some unlikely demographics try their hand at gaming.
In addition to more people trying out gaming, people also seem to be spending more time gaming than before. In an environment where gaming is multi-channel now, gaming and adtech companies need to be able to handle user acquisition, retention and engagement in an in-house, privacy-first and customer-centric manner.
The author believes that gaming, marketing and first-party data must work in a blended fashion to meet gaming customers’ high standards. And so, gaming advertising must be in a constant state of evolution.
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[3 minute read]