US consumers have mixed reactions towards considering electric vehicles

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 18, 2022, 7:57 AM GMT+0

Simon-Kucher & Partners, a global consulting firm, surveyed 1,529 US consumers as part of a larger survey wherein 10,000 consumers globally across 14 markets were polled.

The study revealed that 90% of US respondents do not have a high desire to look beyond diesel or gasoline-powered vehicles for their next purchase. Only about 50% of Americans have expressed interest in electric vehicles (EV) and autonomous driving technology.

Four of the five top reasons to not consider an EV are range and charging related concerns. Additionally, 32% of US respondents are fearful of autonomous technology. However, 77% of US consumers polled would be interested in purchasing Apple’s iCar.

Further, 87% of US car consumers purchase cars from dealerships and 80% of those polled in the US are satisfied with current sales processes. Test drive remains a key priority for 75% of Americans surveyed.

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