Content centred around the brands' offers the second-highest ROI among all content types.
According to a HubSpot survey, 79% of Instagram marketers have leveraged the platforms’ shopping tools so far. About 82% of marketers post video content on the platform, with Instagram Live giving brands the highest ROI compared to other content formats.
Similarly, 35% of the respondents use Instagram for customer service. Brand values-reflecting content had the highest ROI for marketers on Instagram, with 45% of survey respondents saying they will invest in this content type for the first type in 2022.
While 30% of marketers already work with influencers, another 42% plan to do so for the first time in 2022. In 2022, 37% of marketers claim to focus on increasing brand awareness and reaching new audiences. Advertising products and services (35%), increasing revenue (31%) and fostering customer relationships (30%) are other marketing goals for this year.
[23 minute read]
