Consumers believe AI and bots can help brands achieve sustainability goals effectively.
The latest Oracle study found that a majority of consumers are willing to cancel their relationship with a brand if it does not take sustainability and social initiatives seriously. Moreover, 87% of customers are also willing to pay a premium for the products and services of companies that clearly demonstrate making progress on environmental and social causes.
About 45% of consumers feel businesses can make changes that are more meaningful to sustainability and social factors, than individuals and governments alone. But, 78% of respondents were actually frustrated with the lack of progress by businesses. According to the report, 84% of customers believe AI can help businesses make more progress towards sustainability and social goals.
61% of respondents said bots would succeed in areas that humans have failed, with respect to sustainability efforts. In fact, 93% of businesses trust a bot over humans to make sustainability and social decisions and execute tasks like collecting data without error and predicting future outcomes based on metrics.
[6 minute read]