Sustainability practices must be based on creativity, collaboration and research.
With Earth Day coming up, this article suggests steps marketing teams can take to be more sustainable rather than resorting to greenwashing. Marketing teams must vet the sustainability practices of the vendors and partners they work with.
This ensures that sustainability goals are integrated through all arms of the organisation. Partner with organisations that not only are in alignment with the company’s values but can also help offset emissions, give back and make a measureable impact.
For companies to have clearer progress benchmarks and be held accountable to standards, work towards certifications like ISO 14001. When collaborating with external partners, look for the ones that use recyclable materials or those that use recyclable energy or sustainable computing practices.
[5 minute read]