Marketers must focus on visual search and creating informational content in 2022

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 21, 2022, 3:00 AM GMT+0

Google is looking to provide a more robust shopping experience.

This article shares search trends that marketers must be aware of in 2022. Marketers must prepare and experiment with visual search as Google is expected to double down on bringing out features that make visuals a bigger part of the commerce experience.

Incorporating visual search is part of Google’s larger strategy towards a more robust commerce experience. The company is making and testing new features that will allow users to purchase directly on the platform.

Retailers must ensure their storefront information on Google is updated and accurate as Google search results are now a mix of online stores and physical store locations consumers can visit to experience products. On the content front, informational content could gather steam while users might purchase online or they simply might be conducting research.

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