Plan a sequence of emails before launching a product or service

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 21, 2022, 1:12 AM GMT+0

Launch emails help build excitement regarding an upcoming release.

Marketers must get launch emails right to sell more of what’s on offer. The launch emails must answer the ‘what’, ‘where’, ‘how’, ‘why’ and ‘when’ of the launch. Ensure the emails clearly communicate who the new launch is the most relevant for.

Launch emails must be a sequence of emails that provide valuable information. While planning the launch email strategy, have the email list segmented. On a schedule, follow up with subscribers depending on their action on the last email.

For example, follow ups could look different for those that ‘opened but didn’t click’ and ‘opened and clicked it but didn’t buy.’ Use persuasive conversion copywriting techniques while framing the emails.

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