Negative reviews boost authenticity, improve local SEO, and balance reviews

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 22, 2022, 9:26 AM GMT+0

Negative reviews have some benefits as they act as a balancing factor against too many positive reviews, that consumers may view with suspicion.

Given that consumers are aware that businesses can falsify or pay for positive reviews, a good rating, that includes negative reviews lends authenticity. Respond to a range of reviews, good and bad, to maintain a balance, improve business visibility and enhance local SEO.

When responding to negative reviews, marketers must understand the context of bad reviews and offer a sympathetic response. This convinces customers that the brand genuinely wants to understand their needs and help them. Moreover, a negative review can help brands identify which aspect of their businesses needs fixing and improvement.

For example, bad reviews can draw marketers’ attention to a faulty product or to an inexperienced team member who may need guidance. Brands can also consider leveraging a reputation management software to oversee their online reputation and analyse reviews.

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings

Read the original article

[6 minute read]

Explore more data & articles