Marketers can fix internal links by redirecting, updating and removing non-functional links.
Since broken internal links can cause site visitors to leave and negatively impact SEO, brands must fix them to boost search ranking. Internal broken links - like 404 error pages caused by incorrect URLs and more - can annoy visitors leading to a drop in site traffic.
Broken internal links can be found and fixed using various methods, including utilising automated tools like Google Search Console, Screaming Frog, Google Analytics, etc. Insights from Google Analytics can help brands assess which pages receive the most traffic and help fix broken links accordingly.
Use a link checker and XML sitemap to find and fix any redirects. Since Google’s search engine crawls the pages to rank the site, it is recommended to repair broken links.
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[14 minute read]