LinkedIn sees user engagement reach new highs

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 27, 2022, 9:41 AM GMT+0

Microsoft's recent performance report highlights LinkedIn's progress in the post-COVID-19 job market.

According to the report, the Microsoft-owned professional network achieved "record levels" of user engagement and claimed a 34% YoY increase in revenue to $3.44 billion. In addition, active LinkedIn sessions increased by 22% in FY 2022 Q3, demonstrating steady growth in the platform.

The article notes that LinkedIn's revenue gain is due to increased demand for its Talent Solution, which aligns with a healthy job market. Furthermore, as more companies seek to increase engagement, LinkedIn's Marketing Solutions is also flourishing.

The work from home culture accelerated by "The Great Reshuffle" offers LinkedIn an opportunity to act as a connecting platform and allow users to demonstrate professional skillsets. LinkedIn is quickly becoming the essential platform for career growth, owing to new tools like "Career Pathfinder" and Microsoft's support.

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