LinkedIn's new Lead Gen ads guide helps marketers partner with third-party platforms

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 28, 2022, 9:28 AM GMT+0

Lead Gen Forms can convert customers at a 5x higher rate than traditional landing pages.

LinkedIn recently released a guide on how to get the most out of its Lead Gen Forms ad options to help marketers collect insights and prospects' contact information. The new guide also contains a range of real-world examples from companies that have utilised the service.

The guide includes tips on collaborating with third-party lead gen platforms to improve Lead Gen campaigns and a general summary of LinkedIn usage stats and insights. Automation, revenue impact reporting, lead routing, and more are available through LinkedIn's lead gen partners ecosystem.

According to the guide, the professional network's lead conversion rates are 3x higher than other big platforms. It also claims that the Lead Gen Forms can lower cost-per-lead by 40%.

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