Fueled by innovation, de-regulation in key markets, and the pandemic, it’s clear that the popularity of online gambling globally has achieved new heights. This growth has been driven largely by lottery and sports betting.

The worldwide semiconductor shortage continues to wreak havoc on supply chains across many sectors, particularly gaming consoles. As we gear up for the all-important holiday season, a new YouGov Direct survey reveals what consumers may do if they can’t get their hands on a next-generation console.

Despite COVID-19 yet again sending a chill through the United States - this time by way of the Delta variant - YouGov trended data shows most American esports fans are eager to attend live events.

According to data from a recent YouGov whitepaper that delves into global attitudes around 5G, 44% of American consumers believe that 5G will improve mobile data connection and 33% feel it will improve communication across devices.

Celebrity endorsements have played a critical role in countless successful marketing campaigns, and roughly one in five global consumers think they are effective for selling electronics, new international YouGov data shows.

Celebrity endorsements have played a critical role in countless successful marketing campaigns, but international YouGov research finds consumers may not find them as effective for telecommunications brands.

For consumers of a certain age, finding companionship is simply a matter of swiping right. While many on dating apps may not be looking for commitment, new YouGov research shows how many adults across 17 markets found their current romantic partner through a mobile app.

In an age when some shoppers are keen to understand where companies stand on certain social and political issues, a quarter of global consumers say they prioritize a brand’s values over a product’s price when shopping with telco companies.

In an age when some shoppers are keen to understand where companies stand on certain social and political issues, a third of global consumers say they prioritize a brand’s values over a product’s price when shopping for consumer electronics.

This year, before unveiling its slate of new hardware, Apple kicked off its September keynote by boasting about its Apple TV+ offering, which has become a crucial part of the brand’s ecosystem. As Apple further expands its subscription model, YouGov data shows the success of this tactic.

As Apple is poised to release the latest iteration of the iPhone, YouGov trended data shows appetite for new smartphones in the United States is at the highest level in at least three years.

International data from YouGov reveals that two in five global consumers gamble for fun (41%) while just one in ten (11%) feel it’s a reliable way to make money or is just part of their routine.

In a new analysis from YouGov, we look at key advertising trends derived from our Gen Z research over the past few months. The topics include young Americans’ perceptions toward various types of ads and their attitudes toward advertising in general.

PetPlan registered the highest uptick in Ad Awareness scores among all finance brands in the UK to be crowned the UK Finance Advertiser of the Month in August.

Wells Fargo registered a 2.1-point improvement in its Ad Awareness scores in August to claim YouGov’s Finance Ad of the Month.

Data from YouGov Profiles reveals that more than a quarter (27%) of American adults say they will consider buying hybrid vehicles in the future, while 22% have electric vehicles on their radar.

Around two in five of America’s remote workers are always on a virtual private network (VPN) when using their work computer.

We use YouGov BrandIndex to examine the sponsors that gained the most traction among fans of the Games in the United States and United Kingdom.

Despite the growing interest of Americans in cryptocurrencies, a majority are not likely to use one.

Data from YouGov Profiles shows that consumers in Australia who plan to buy a new car in the next 12 months say that online advertising channels are the most effective in catching their attention (56%).