Tech brands can’t be budged from top of world’s best brands rankings

YouGov
December 01, 2020, 1:48 PM UTC

Google continues to be the best global brand in the world as tech companies consolidate their places for the second consecutive year in YouGov’s Best Global Brand rankings 

For at least the last four years, the tech behemoth has stood atop YouGov’s ranking of 'Best Global Brands, calculated using data we collect from members of the public in markets around the globe every day, for our BrandIndex tool. Every brand’s performance is tracked daily against a range of metrics and our Best Global Brands ranking is determined using their Index score, which assesses overall brand health. It takes into account perceptions of a brand’s reputation; whether consumers would recommend the brand; and whether it represents good value and quality. 

YouGov BrandIndex draws data from 11 million interviews across 40 sectors and 40 markets globally. This year’s ranking includes the views of more of the world’s consumers than ever before from the world’s biggest economies, including USA, China, Japan, Germany, India and the UK. 

Google, whose parent company Alphabet hit the $1 trillion market capitalization in January, continued its global growth throughout the year.  

The COVID-19 pandemic has Google’s billions of users spending more time online, spending money and entertaining themselves on Google’s various platforms. The Google brand saw a healthy rebound in ad sales in its third quarter, spurred by increased online shopping. 

Google stablemate YouTube is also on our list as one of the top brands in the world. This year, the video-streaming service which is set to hit another revenue record in 2020 pointed to its paid subscription offering as a source of further brand growth. 

Facebook-owned instant message service WhatsApp also maintains its brand health after reaching the No. 2 spot last year, bumping down YouTube and Samsung to the third and fourth spot respectively. WhatsApp now delivers roughly 100 billion messages a day, according to Facebook’s CEO Mark Zuckerberg.

Image: Google