PetPlan registered the highest uptick in Ad Awareness scores among all finance brands in the UK to be crowned the UK Finance Advertiser of the Month in August.
The pet insurance brand released a TV advert in July, which spoke about PetPlan’s aim to “pay claims quickly and without a fuss”.
PetPlan’s Ad Awareness score – which tracks the percentage of consumers who have seen ads from a brand in the last two weeks – rose from 5.1 on August 2 to 7.6 on August 25 before dipping to 6.9 at the end of the month.
Receive monthly topical insights about the banking and insurance industry, straight to your inbox. Sign up today.
Discover more banking and insurance content here
Start building a survey now with YouGov Direct
Methodology: YouGov BrandIndex collects data on thousands of brands every day. Capital One Ad Awareness score is based on the question: “Which of the following insurance providers have you seen an advertisement for in the past two weeks?” and is delivered as a percentage. Scores are based on an average daily sample size of 1,982 UK adults between August 2 – August 31, 2021. Figures are based on a 4-week moving average. Learn more about BrandIndex.