Ahead of the November launch of Forza Horizon 5, the franchise has seen a hike in brand health, according to YouGov GameIndex – and not just among Xbox users, but among PlayStation users as well.
Our data shows as of mid-October, one in five Xbox owners reported a positive Impression of the title. Its brand scores saw an upswing following its initial trailer in June and again when gameplay previews were shown in August.
Interestingly, the Forza franchise – which remains one of the most important exclusives in the Xbox library – also saw a boost among PlayStation users around these marketing pushes.
This has translated into an increase in purchase consideration for the franchise, again among both Xbox and PlayStation-using gamers. As of mid-October, 14% of the Xbox crowd indicated they would consider playing the title, marking a 34% increase since the start September.
Forza Horizon 5 launches on November 9 for Xbox One, Xbox Series X|S, and PC, and it's included with Xbox Game Pass.
Receive monthly topical insights about the gaming and esports industry, straight to your inbox. Sign up today.
Discover more gaming and esports content here
Want to run your own research? Start building a survey now
Methodology: YouGov BrandIndex collects data on thousands of brands every day. Forza’s Impression score is based on the question: Overall, of which of the following video games do you have a positive impression? / Now of which of the following video games do you have a negative impression? and as a net score between –100 and + 100. Forza’s Consideration score is based on the question “Which of the following video games would you consider playing?” and delivered as a percentage. Scores are based on an average daily sample size of 429 Xbox users and 509 PlayStation users. Figures are based on a 56-day moving average. Learn more about BrandIndex.
Who’s your most critical audience right now?