Global Best Brand Rankings: Canada

YouGov
November 16, 2021, 1:00 PM UTC

TYLENOL tops YouGov’s  Best Brand Rankings 2021:  Canada

YouGov analysis reveals TYLENOL as the best ranked brand among consumers in Canada. 

The rankings are based on the Index score from YouGov BrandIndex, which is a comprehensive measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend, and Reputation. 

TYLENOL tops the list with an overall score of 44.8

In Canada, the top ranked brand was TYLENOL, with an average score of 44.8. But competition for the top spot was fierce, with Google coming in second with a score of 44.3. In third and fourth position were Netflix and Amazon, with scores of 42.7 and 42.2 respectively. Costco was next best, rounding out the top five with a score of 40.5. 

Ninja Kitchen is the most improved brand in Canada

Ninja Kitchen topped Canada's most improved brand list this year, with a rise of 3.5 points. The competition of the next two spots was fierce, with Old Navy coming in second (up +2.9 points) and Speedy Glass occupying the third spot with an increase of 2.8 points.

Want to learn about what’s fueling today’s most resonant brands, and how consumers feel about yours? Get in touch to see how your brand compares against the competition in your markets. 

Get the free full global rankings lists, including the 10 top brands and 10 most improved brands in 20+ markets here