Leverage local keywords in Google Ads to enhance local search marketing

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 28, 2022, 9:26 AM GMT+0

Being informed about local trends can help brands create effective local search campaigns via Google Ads.

Businesses looking to incorporate Google Ads into the mix need to balance their advertising with their local geographical area. Focus on a local area rather than a wide geographical area when setting up a search campaign for a local business to create an effective local Google Ads strategy.

Target consumers in the same country, city, and within an approximate distance from the stores to improve results. To increase the effectiveness of Google Ads and attract prospects with buying intents, marketers must use the correct local keywords in their local search campaigns.

Creating a second campaign targeting the biggest geographical area can further help brands drive leads. Exclude certain geographical areas to target consumers in the regions that are more likely to convert.

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