The content created to connect with customers must take their needs and pain points into account.
Businesses could build stronger connections with customers to turn them into loyal customers. This is beneficial as the costs of customer retention are comparatively lower than that of customer acquisition.
The article shares that given that SMS response rates reach 45% and emails see a 6% response rate, brands must include SMS marketing into the larger marketing mix. To help automate and analyse SMS marketing efforts, marketers could pick a SMS marketing software.
To help customers connect better, humanise the brand through the ‘About Us’ page, produce behind-the-scenes videos to showcase employee-customer interactions. Further, identify loyal customers and reward them with discounts or free products.
[4 minute read]