Use top-of-funnel video content to entertain and inform new prospects.
To get people interested in a business and to find customers on Instagram, marketers could leverage various types of video content. To create top-of-funnel video content on Instagram, introduce the business by showcasing what the business sells, where the team works, what the brand has already accomplished and more.
Use videos to present the brand’s core values to potential customers. It could be in the form of a documentary or as an interview with the CEO. In case of a product being widely used, show how it can be used in an alternate and a more creative manner.
Video content on Instagram also proves useful in sharing a tutorial or DIY tips with audiences. Prior to a launch, use videos to tease the launch and generate interest regarding a product or service. Additionally, use the opportunity to give the audiences a mini-tour of the existing product line.
[6 minute read]