Boost newsletter engagement with audio-visual content, pillar pages and CTAs

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 04, 2022, 2:03 PM GMT+0

When it comes to boosting newsletter subscribers, brands need to focus on leveraging SEO practices that attract potential subscribers, improve on-site conversion and enhance subscriber engagement.

Brands must consider adding audio and visual content, like infographics, to their blogs to increase clicks and overall impressions. Similarly, marketers can create content that reads both a blog post and a landing page. 

Such “pillar pages” that look like a blogpost/ landing page hybrid are search targeted, focus on specific keywords and help boost views and subscribers. Pop-up forms that encourage site visitors to subscribe to the newsletter and sticky sidebars featuring a subscription-centric CTA also help increase subscriptions for brand newsletters. 

Along with reminding blog visitors to subscribe to the newsletter, marketers should offer them ebooks, white papers, live-streamed webinars and workshops to help them dive deeper into a particular topic and sustain their connection with the brand. Even surveys on the blog can help marketers better understand what their audiences are looking for exactly. 

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