YouTube rolls out membership gifting option to more creators

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 17, 2022, 12:04 PM GMT+0

Similar to gifted subscriptions on Twitch, this YouTube feature provides creators with another opportunity to earn direct revenue from audiences.

With the latest membership gifting feature, YouTube is giving a new monetisation option to creators who are earning money mainly with channel memberships at the present. Currently, the beta version of Channel Memberships Gifting is limited to a small group of creators, which will be expanded to more channels in upcoming months.

YouTube’s gifted memberships feature will let viewers support their favourite creators and buy channel memberships for other viewers. Earlier, users could buy only one membership per month. But the new feature lets channel members buy a set number of memberships in a single purchase.

Viewers with gifted memberships will get access to the channel for a month. On the other hand, creators will get their usual revenue share from each transaction.

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