The data acquired from the audit can be used to inform a company's online reputation management plan.
Managing online brand reputation is imperative to attract and retain consumers since over 90% of consumers are likely to pick a brand with positive reviews. A brand audit can help businesses gain insight into their online reputation, assess how prospects view them, discover trends, conduct competitive analysis, and set benchmarks.
This can help gather information about consumer sentiment, set goals aligned with the business, take stock of resources, prioritise strategies, and create a reputation management plan. However, brands must ensure their website is visible on the first page of Google search results, as 98% of searchers do not go beyond the first page. Conducting keyword research, finding relevant topic clusters, producing thought leadership content, and optimising on-page SEO can help brands appear higher on SERPs.
Implementing strategies like a PR agency by generating positive press, leveraging user-generated content, and guest-posting on relevant sites, among others, can enhance a brand’s online reputation. Brands would do well to acknowledge and respond to negative reviews to build trust among consumers and boost reputation.
[10 minute read]