Assess consumer reactions, fix project inaccuracy if an information leak occurs

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 20, 2022, 2:01 AM GMT+0

If an information leak were to happen, leverage the opportunity to gather consumer insights around the project.

Businesses must devise a strategy to keep confidential information like financial and personal information, and more from being leaked to unauthorised parties. An information leak can harm a company's reputation and deter prospective customers from doing business with the company.

If an information leak occurs, the first step that business leaders should take is to remain calm and rational and avoid making emotional decisions. Following the first step, wait until the initial hype has died down before making any business decisions or statements regarding the leaked project.

An information leak also provides brands with an opportunity to correct any mistakes in the project. Have a discussion with employees and stakeholders about the risk of data breaches to spot any rogue individuals.

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