A recent study found that employer branding is the number one priority among chief marketing officers.
Building an employee-targeted brand to attract and retain talent is at the top of CEO agendas across geographies, leading to a push for successful employer branding. With native expertise in building brands, marketers are best suited to boost employer branding when they work along with the people management and employee experience teams.
In order to solidify their efforts, brands need CMOs who understand that internal investments are as significant as the more traditional external investments. They should also work towards making sure they remain aligned with other company stakeholders like the HR and Talent teams.
Companies can also consider hiring marketers who have worked more closely with the talent team or done time with HR as primary customers to further employer branding. They should also lay emphasis on authenticity as the most crucial element of employee branding.
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[3 minute read]