This piece suggests some content promotion ideas that brands can use to enhance their digital marketing strategies in 2022.
Companies should consider website personalisation to ensure visitors stick around for longer to view the brand content. Personalised landing pages with Predictive Intelligence(PI) can help companies drive maximum conversions. PI empowers marketers with insights about the customer user journey, necessary for predicting where and how a customer will make a purchase.
Marketers can use these insights to deliver tailor-made experiences and targeted CTAs to drive conversions. They should also consistently post on social media and websites and send out emails to expand their audience base.
While creating content for social platforms, marketers must make sure the content is relevant, valuable and shareable. Investing in affiliate programs can help marketers generate new content and foster a community of followers. But, they should also ensure the affiliate is a natural fit for the brand.
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[12 minute read]