This is why brands should add interactive content to their marketing mix

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 09, 2022, 12:12 PM GMT+0

Unlike static content, interactive content is value-added content that enables two-way communication between a brand and its customers.   

Interactive content pieces like infographics, quizzes, polls and chatbots attract customers and allow for greater interaction and engagement with the brand. This content format fosters customer relationships and delivers value through meaningful interactions.   

Depending on the purpose, businesses can use distinct types of interactive marketing strategies. For instance, infographics can help brands educate customers in a fun and visual manner. Brands can get audiences to visit and interact with the site with a conversational quiz.   

Interactive content compels audiences to participate, engage and interact with the brand, helping brands collect crucial customer information. It can help brands stand out, increase reach on social platforms and foster personalised customer interaction. These insights help deliver relevant, customised solutions.   

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