Social listening – which involves monitoring social media profiles and websites – can help PR pros better understand their company’s target audience.
Social listening can help public relations professionals measure effectiveness and streamline their strategy. Using the insights gathered from social listening can help PR pros better measure brand performance, analyse the business’s online reputation and gauge customer sentiments.
By inserting the brand name and specific parameters – whether in mentions or sources – in social listening tools, PR professionals can measure brand awareness effectively. With real-time insights about brand mentions and brand-related keywords, PR execs can analyse audience reception and reaction to certain products or projects, necessary for gauging the company’s digital reputation.
Analysing marketing tactics, strategies, posts, and products of industry leaders can also help brands improve PR strategies. To further business efficiency, companies can also use CRM systems along with social listening tools.
[6 minute read]