With influencer marketing, businesses can expand their reach beyond their followers’ list and humanise their brand.
By leveraging influencer marketing, B2B companies can reach new niche customers and guide customers’ purchase decisions. Influencers can help brands promote their products/services through easy-to-consume and entertaining content without sounding salesy.
Before partnering with an influencer, businesses must define their quantifiable goals, like building a community. But, companies should use metric-driven performance indicators to analyse influencer marketing outcomes accurately. It can help marketers track influencer marketing ROI and learn the best-suited tactics for the business.
Marketers should also ensure their influencer partner has an existing audience and expertise in the business’s niche. Then, brands should validate the size and authenticity of their influencers’ audience. Instead of seeing influencer partnership as a one-time deal, consider it a long-term commitment.
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[7 minute read]