Creating relatable and educational social media content can help brands boost ROI  

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 30, 2022, 10:35 AM GMT+0

Consistently posting content on social platforms can help brands generate organic website traffic, generate leads, promote products/services, and build a niche community.   

Besides boosting brand awareness, posting content on social media can also help brands connect with and learn from their target audience. But brands should post at least once a week and maintain consistency.   

Brands should focus on user behaviour changes and implement new features and content formats that social media platforms offer. They should diversify their content strategy and include photos, videos, illustrations, live streams and polls in the content mix.  

Businesses can create different kinds of content like how-tos, customer spotlights, behind-the-scene videos, trends and product highlights. This relatable and educational content can help brands effectively reach their target audience. Tools like Google Analytics, Canva and Asana can help small businesses plan their content strategy effectively.   

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings. 

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