Whether it’s a piece of content, tool or resource, brands must make sure the content offers tremendous value and solves a leads’ problems.
While creating content for lead generation efforts, brands must make it visually appealing using images, videos and more. With valuable insights, brands can present gated content in the best possible manner and generate more leads from online campaigns.
Brands should also optimise their landing pages as these pages convert better than most other ads or offers. While highlighting the product benefits through landing pages, use short, clear, sharp and engaging copy.
Also include a product demonstration or explanatory video on the landing page. However, the landing page should have a simple layout and be free from distractions like navigation bar or links to other less relevant pages.
[11 minute read]