People are searching more about small businesses now than four years ago

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 01, 2022, 2:56 AM GMT+0

An SEMrush study found searches for all things related to starting a small business have gone up by 76% between 2018 and 2022.  

The study found that online searches related to small businesses, mainly “opening” a small business have increased significantly. In fact, the number of “open business” searches have increased by 21% between 2018 and 2022.  

In terms of categories, nearly one-fifth of all aspiring entrepreneurs have a desire to open a boutique. These entrepreneurs-to-be are also planning to start an Etsy business. Around half of all top searches related to small businesses were on financing.   

With searches for digital marketing services going up by 1500%, it is evident small businesses owners are looking to embrace latest trends. Moreover, the study found interest in creating short videos for small businesses have gone by 420% over the past four years. 

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.  

Read the original article

[3 minute read]

Explore more data & articles