As compared to different marketing strategies like PPC and paid media advertising, content marketing is more cost-effective and offers a higher ROI.
As per studies cited in the article, SEO-driven content marketing can generate four times more leads than paid SEM strategies. Along with improving sales, content marketing can also help companies increase brand awareness. Content marketing can also help brands build their reputation among target audiences.
By creating content on relevant topics, and providing insightful information that answers people’s questions, brands can build an authority in the niche. With good content and the right CTA, businesses can guide prospects to the landing page and eventually down the sales funnel.
With metaverse offering a new, high-profitable ground for content marketing, it is imperative for brands to build their presence there. Brands like Nike, Gucci and Coca-Cola have started creating content for metaverse.
[8 minute read]