Brands must avoid these social media mistakes in 2022

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 04, 2022, 12:40 PM GMT+0

This piece highlights top social media mistakes, like not using reels and uploading videos with TikTok watermarks, which brands must avoid. 

As per a HubSpot study cited in the article, a77% of social media marketers say that their social media marketing was somewhat to very effective for their business last year. Therefore, marketers should use new features – like reels upto 90 seconds or a new button on the Shop tab – to remain relevant and updated.  

Businesses cannot avoid live streaming with their followers. Live streaming can help brands engage their audiences and get real-time feedback, necessary for optimising the social media strategy. 

While cross-posting on multiple platforms, brands must avoid uploading videos with TikTok watermarks on Instagram Reels. Instead, they should upload the original content and customise it within the app. While creating for content for TikTok, always ensure authenticity. 

Discover the top organisations in your market and industry that have customers buzzing using YouGov BrandRankings.      

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[8 minute read] 

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