Complying with WCAG can help brands reach the widest audience possible

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 04, 2022, 2:33 AM GMT+0

WCAG (Web Content Accessibility Guidelines), created by World Wide Web Consortium (W3C), are considered as the benchmark for website accessibility.  

Following the accessibility standards set by WCAG can help brands improve website accessibility and reach a wider audience. It would ensure the website and its digital properties can be comfortably navigated by all audiences, including people with vision and hearing impairments, photosensitivity and mobility or cognitive limitations.  

To comply with WCAG, businesses should avoid flashy lights and fast-moving content on the site. Along with avoiding to present content that has a time limit, brands should ensure their site can be easily navigated with just a mouse and just a keyboard.  

Use clear and easy to read text along with predictive text or input assistance to help users effectively navigate the site. Further, ensure the website is robust and can retain its accessibility in case of any change. 

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