AI can help PR firms identify crucial data, track trends, keep clients informed

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 09, 2022, 3:40 PM GMT+0

A whole range of sectors, including Public relations, are increasingly using Artificial intelligence (AI) to become efficent.

AI can help PR professionals meet a range of goals – from advising clients on how to attract a customer base to posting press releases at the right time. They can use AI to analyse data and highlight the most relevant pieces of information associated with the latest trends, news or customer survey materials.

PR firms can also rely on the tech to seek specific words and phrases that might be relevant to their clients. AI can help improve a client's social media presence by offering insights on the best time for posting on social media or issuing a press release.

Similarly, AI can help track media impressions for the PR firm and its clients' competitors. Such insights can help clients track their industry landscape and stay updated on recent developments.

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